Andrew Gluck

Origin Story: In a couple sentences, how would you describe your path to becoming an investor?

Spent a decade in digital marketing + cofounded Agency Within, the largest independent digital marketing agency in the US. Worked with enterprise brands like Nike, Intuit + Shake Shack and VC-backed startups like Zola, Bandier, Goop, + Rothy's. Successful exit in 2018.Since then been investing in the areas I know + love: DTC, AdTech, + NextGen Commerce.
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Investment Approach: What are the key factors you consider when evaluating a founding team?

Founder-market fit. Scalable unit economics.
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What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

Can offer lots of advice in digital marketing (spent $1BB+). Work best with founders who come prepared with questions, delegate well, + communicate well.
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If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

What's your earned / learned secret about the industry that you believe that no one else does...yet.
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How would you describe your own personal mission and values, and how do they impact the way you invest?

Irreverence. I don't care where you went to school (or if you did). I just care about what you're building today. Over 50% of my investments have female / BIPOC / immigrant / LGBTQ+ founders.
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What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

NY has such a high frequency of talent across industries. It's a breeding ground for great teams. I'm excited to see the revitalization of the coffee / startup scene in Nomad / Flatiron this year!