While a brand is bound to evolve over time, laying the right foundation early on can pay dividends. It's not just about a flashy website or logo — defining your company's purpose and vision and properly articulating your brand positioning across touch points can help you identify and attract the right customers and employees, close sales faster, increase the effectiveness of your marketing initiatives, and create meaningful brand equity.
Here are some recommended branding agencies who often work with startups, with
CBX
- Focus: Consumer goods
- Sample clients: Applegate, Maddy + Maize, Teawell
- Outreach: hello@cbx.com
Communal Creative
- Focus: Consumer, D2C
- Sample clients: Boll & Branch, Canopy, Good Uncle, Ollie
- Outreach: hello@communalcreative.com
Condensed
- Focus: Consumer Goods, Apps, Healthcare
- Sample clients: Sesame, Zenlist, BollyX
- Outreach: info@condensed.io
Crafted
- Focus: B2B, Consumer
- Sample clients: One Paper Lane, Freshneck, Musicfolio
- Outreach: new-business@craftedny.com
Imagemme
- Focus: Packaging, Beauty, Apps
- Sample clients: Oath, Clorane, Clove + Hallow
- Outreach: info@imagemme.com
Motto
- Focus: Consumer goods, Tech, Media
- Sample clients: Blue Sky Studios, Even, Serif, Looie
- Outreach: hello@wearemotto.com
Pearlfisher
- Focus: Consumer Goods, Lifestyle, Social Enterprise
- Sample clients: Kinfolk, Skagerrak Gin, Cawston Press
- Outreach: briefnyc@pearlfisher.com
Red Antler
- Focus: B2B, Consumer, Marketplaces
- Sample clients: Casper, Allbirds, Curology, Opendoor
- Outreach: info@redantler.com
Studio Linear
- Focus: Consumer Goods, Retail
- Sample clients: Juice Up, Hey Mama, Radiant Raven
- Outreach: hello@studiolinear.com
Studio Paradise
- Focus: Consumer, B2B
- Sample clients: Convicts, Jack Erwin, Saturdays,
- Outreach: hello@studioparadise.com
Wildes District
- Focus: Emerging women's and e-commerce brands
- Sample clients: Aurate, Elix, Kin Euphorics,
- Outreach: Hello@wildesdistrict.com
Zero
- Focus: Consumer Goods, Retail
- Sample clients: Buffy, Sodastream, Poppi, Alday
- Outreach: some1@zero.nyc
Have an agency you feel should be on the list? Contact us at nycguide@primary.vc.
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