Brand Foundry Ventures

Andrew Mitchell

Founder and General Partner

Andrew Mitchell is a Founder, General Partner at Brand Foundry Ventures.

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Notable Investments

Starface, Smilo, LOLA, Rockets of Awesome

Questions & Answers

Origin Story: In a couple sentences, how would you describe your path to becoming an investor?

Stepped out the door and started.

Investment Approach: What are the key factors you consider when evaluating a founding team?

Team, True differentiation, Impactful Marketing Acquisition Strategy

What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

1) Always on. Not overbearing. Have fun. 2) We invest in killers.

If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

Be confident. Be honest.

How would you describe your own personal mission and values, and how do they impact the way you invest?

Be a good person. I'm just an investor not anyone special.

What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

Long NYC, though Im planning on it changing to some degree. Great Collaborative Community.