Aubrie Pagano

General Partner

Aubrie is bringing experience from both sides of the New York City startup ecosystem as both an operator and investor. Most recently, she built and sold her cult-favorite apparel and gifting brand, Bow & Drape. Aubrie drove the omni-channel brand to profitability by retailing online DTC and in over 350 Nordstrom, Bloomingdale’s, Macy’s and Hudson’s Bay stores. Toward the end of her Bow & Drape journey, she spent time leading investments out of XFactor Ventures, a micro fund of female operators backing startups with at least one female founder. There, Aubrie led investments in companies like Maude, Tinted, Balloon, and Shiru. Prior to the above, she started her career at Fidelity Investments in the company’s internal strategy group and was a Harvard ’08 graduate.

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Notable Investments

Teal, Maude, Lex, Shiru, Tiny Organics, Steward, Ceremonia, Pumpkin Pie

Questions & Answers

Origin Story: In a couple sentences, how would you describe your path to becoming an investor?

I founded, scaled and sold a consumer brand, then began investing in other female founders thereafter. This led me to want to invest even more in talented, deserving individuals.

Investment Approach: What are the key factors you consider when evaluating a founding team?

Founder-market fit, Completeness of the team, Ability to lead, Ability to raise, Ability to execute

What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

I want to be a true partner, which means being one slack message or text away from collaborating and problem solving together.

If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

Be yourself and convince me why you're the person who was put on this planet to solve the issue you're solving.

How would you describe your own personal mission and values, and how do they impact the way you invest?

I want to back the best founders, period. I actively assess my biases and address them, because I want talented founders from all walks of life to have a fair shot at capital. That's the way we are all going to get better, because diversity is proven to lead to better outcomes.

What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

NYC Tech is a strong and collaborative community. Post COVID, I am excited to see the ways it comes back together to create strength in numbers, the way NYC always has.