Beth Ferreira, a partner of FirstMark, invests in a broad range of consumer companies, including next-generation commerce, consumer tech, and mobile startups. Prior to FirstMark, Beth was the Managing Partner of WME Ventures, the venture capital arm of WME IMG and led investments in Glossier, Daily Harvest, and Masterclass.
Worked with a company that was early stage when I was in banking. Realized I wanted to partner with entrepreneurs in the building stages. That led me to send a blind cover letter to a NYC-based VC firm, Flatiron Partners and I was fortunately hired.
1) Founder market fit 2) Passion for the problem 3) Experiences that will help them execute
I like to be involved, as resource. My goal is to be the first call when things go right and when things go wrong. I've worked well with founders who are self aware, looking for continuous improvement both with themselves and their company.
Describe the product and the problem early and concisely in the conversation.
I've built my entire career in NYC - I didn't have to do that. I am extremely bullish on NYC.