FirstMark Capital

Beth Ferreira

General Partner

Beth Ferreira, a partner of FirstMark, invests in a broad range of consumer companies, including next-generation commerce, consumer tech, and mobile startups. Prior to FirstMark, Beth was the Managing Partner of WME Ventures, the venture capital arm of WME IMG and led investments in Glossier, Daily Harvest, and Masterclass.

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Notable Investments

JustWorks, EvolutionIQ, Glossier, Daily Harvest, Ollie, Masterclass

Questions & Answers

Origin Story: In a couple sentences, how would you describe your path to becoming an investor?

Worked with a company that was early stage when I was in banking.  Realized I wanted to partner with entrepreneurs in the building stages. That led me to send a blind cover letter to a NYC-based VC firm, Flatiron Partners and I was fortunately hired.

Investment Approach: What are the key factors you consider when evaluating a founding team?

1) Founder market fit 2) Passion for the problem 3) Experiences that will help them execute

What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

I like to be involved, as resource.  My goal is to be the first call when things go right and when things go wrong.  I've worked well with founders who are self aware, looking for continuous improvement both with themselves and their company.

If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

Describe the product and the problem early and concisely in the conversation.

What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

I've built my entire career in NYC - I didn't have to do that.  I am extremely bullish on NYC.