Hayden Williams


Hayden joined BrandProject as a Partner in February 2019 and is based in the firm’s New York office. Hayden runs new deal flow for BrandProject from deal sourcing to investment execution, and he supports portfolio companies with fundraising. Prior to joining BrandProject, Hayden was a Principal at BBG Ventures, which is an early stage venture capital fund focused on consumer internet and mobile startups with at least one female founder.

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Notable Investments
Questions & Answers

Investment Approach: What are the key factors you consider when evaluating a founding team?

Team, True differentiation, Impactful Marketing Acquisition Strategy

What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

1) Always on. Not overbearing. Have fun. 2) We invest in killers.

If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

Be confident. Be honest.

How would you describe your own personal mission and values, and how do they impact the way you invest?

Be a good person. Im just an investor not anyone special.

What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

Long NYC, though Im planning on it changing to some degree. Great Collaborative Community.