Cowboy Ventures

Jillian Williams


Venture capital investor at Anthemis Group focused on early stage fintech startups in the US and Europe.

Always interested in meeting great companies and founders.

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Notable Investments

Betterment, Happy Money, Currency Cloud, Pipe, Nivelo, Rally Rd, Swaypay,

Questions & Answers

Origin Story: In a couple sentences, how would you describe your path to becoming an investor?

I have a very entrepreneurial family, however took a more traditional route into finance. I quickly realized during my time in traditional finance that I was driven and excited about opportunities to learn from and work with founders to support their visions at early stage.

Investment Approach: What are the key factors you consider when evaluating a founding team?

Why them? What about your experience, background, expertise makes you the right person for this? What drives you? And how are you able to attract and retain talent?

What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

We like to be hands on investors and have built out a robust platform team to support our founders. We like to work with founders who have conviction but also know where their weaknesses are and when to ask for help.

If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

We are a low ego firm

What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

I love that it takes in the influence of all the other exciting things that NY has to offer and founders have such diverse backgrounds and experiences. The NYC tech ecosystem has so much more to grow!